The Production Guild of Great Britain (PGGB) has announced that Michael Beavan has been promoted to the position of deputy CEO.
Beavan joined the PGGB team as director of partnerships and projects in 2021 with a remit to grow the reach and profile of PGGB across film and television sector partnerships. In the past two years he has driven a 50% increase in company affiliations with the Guild and forged new business partnerships around the country in support of PGGB operations, including the rollout of six new Nations and Regions Committee and special events to improve diversity and inclusion, such as last month’s first ever PGGB Talent Showcase sponsored by Disney Studios Content and supported by Entertainment Partners.
As deputy CEO, Beavan will work primarily with PGGB’s CEO and board of trustees to develop and deliver the Guild’s business strategy and oversee operational delivery.
Lyndsay Duthie, PGGB CEO, says: “In a short period Michael has made a massive impact, building new connections for PGGB and founding productive partnerships, sponsorship and event agreements with leading companies who share PGGB’s commitment to supporting talent across the country in order to keep British film and TV production at the top of its game. I’m really pleased to see him step into the role of deputy CEO; his expertise will be invaluable in helping to shape and deliver PGGB’s future priorities as we continue support and develop the professional membership we represent in today’s flourishing film and TV workforce.”
Michael Beavan, PGGB deputy CEO, says: “Harnessing the power and the passion generated by our members and corporate partners, coupled with the energy and enthusiasm from the Guild’s own talented team, has made this role an irresistible one for me. The future of The Production Guild of Great Britain could not be more exciting!”
Previously head of events and national publicity for Warner Bros Pictures, Beavan has run his own publicity, events and tour management company, Production Publicity Ltd, since 2001. As an events and logistics consultant, he has also worked with major entertainment industry organisations and businesses including Film London, Sony Pictures Releasing and Games London, delivering relationship management and special event management across a range of high-profile campaigns.
PGGB is the UK’s leading membership organisation for those working in film and high-end television production. Last month it was announced that Entertainment Partners and Netflix have each pledged £250k ($308k) to form a new £500k ($616k) PGGB Talent Development Fund that will invest in specialist training for below-the-line professionals working in roles represented by its 1,050-strong membership, including production accountants, production managers, line producers and assistant directors, all of which are in high demand in the UK’s thriving production climate.