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Sony Launches CineAlta Club

Jan 26, 2021

Sony has launched CineAlta Club as part of new initiatives to support and educate the cinematography community. Building on its well-known CineAlta brand – home of cinematic cameras such as Sony Venice – Sony will provide a series of online and offline training courses to support the production community as they prepare for the spring shooting season. Offline courses will happen when the situation allows at Sony’s Digital Media Production Centre (DMPC) at Pinewood Studios.

There will be three sessions run by Sony specialists and industry professionals:

  • Crew Call: for crews who are using Venice cameras, this is an opportunity to ask questions and get support from experts. This will be hosted online.
  • Venice refresher: a two-hour session to get up-to-date with the latest cinematography workflows and Venice camera upgrades. This will be hosted online and in-person when allowed at the DMPC.
  • Venice Accreditation: this two-day paid training course will provide DPs, DITs, operators and ACs with in-depth training on Sony Venice cameras and production workflows to help maximise on-set efficiency and creative expression. This will be hosted in-person when allowed at the DMPC.

“Here at Sony, we’re committed to supporting the cinematography industry like we have done since the introduction of our very first cinematic camera, the HDW-F900, back in 1999,” said Claus Pfeifer, head of connected content acquisition at Sony Professional Europe.

“The industry and its crew have been providing us with sensational productions in cinemas and in our homes for years. At a time where this industry has seen production halted due to the Coronavirus outbreak, we want to support and provide new knowledge and immediate first-hand guidance to them as they head into their shooting season.”

For more information and to sign-up to the courses please visit here.


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