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Sony focusses on ‘Creativity Connected’ at IBC 2023

Aug 10, 2023

IBC 2023, taking place in Amsterdam, Netherlands from September 15th – 18th, Sony will showcase innovative solutions for the Media Industry under the theme of Creativity Connected. It rests on long-term commitment to customers around core technologies allowing them to be ever more creative and efficient, bearing in mind an environmentally responsible strategy.

Sony’s complete ecosystem of solutions, products and services reflect four strategic areas of focus which are shaping the media industry, namely:

  • Networked Live, an evolving platform enabling the optimisation of people, locations, and processing for each and every live production environment, whether they be on the ground or in the cloud.
  • Creators’ Cloud, Sony’s cloud platform dedicated to efficient media production, sharing and distribution.
  • Imaging, with colour science, flexibility and ease of operation at the heart of Sony’s cameras and lenses, in particular its Cinema Line range, including CineAlta cameras and reference monitors, and the added benefit of SDK-based remote control.
  • Virtual Production, for film production that combines the Virtual Production Toolset software with Crystal LED displays for high brightness and contrast 3D set background images and rich colour reproduction, and the VENICE camera series, for soft and delicate depictions, smooth skin tones, and beautiful colour reproduction. Sony will be sharing more about its Virtual Production solutions at the IBC Innovation Stage on Saturday 16th September at 10am.

“We look forward not only to meeting many of our long-term partners, friends and customers,“ said Olivier Bovis, head of media solutions, “but also to showcase our most recent announcements. We know that value creation, remote and distributed production, platforms and workflows efficiencies are the cornerstones of any broadcaster or media industry business in the next few years and we will be shaping the future with them to bring production at any scale, anywhere.”

As Sony believes that every member of the media industry has a responsibility to behave ethically and reduce their environmental impact, its booth will highlight the latest initiatives from Sony in this regard.

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