Cinema lens manufacturer Ernst Leitz Wetzlar GmbH expands reach with technology veteran Seth Emmons.
As director of communications, Seth Emmons will use his 15+ years of industry marketing and creative experience, including five years previously with Ernst Leitz Wetzlar, to strengthen and grow the brand’s connection to the production community. Based in Los Angeles, California, Emmons will work primarily with the North American market of cinematographers, directors, rental houses, and professional organisations to increase exposure to the Leitz line of cinema lens products and develop brand opportunities.
Managing director Rainer Hercher, “While Seth’s impact on the company will include our messaging and outreach to the global production market, his primary focus will be continuing to expand our connections in the American film and television production community. He will be a technical and creative resource for cinematographers and a point of contact for those looking to learn about and test our wide selection of professional cinema lenses.”
Most recently Emmons was vice president, marketing at The Tiffen Company, and has previously held marketing positions at Litepanels and Band Pro Film & Digital, as well as being one of the earliest employees at Leitz (formerly CW Sonderoptic) where he spearheaded their initial marketing efforts.