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Rotolight announces exclusive partnership with Sony and The Creativity Hub

Dec 20, 2021

British LED lighting brand, Rotolight, has revealed a brand new and exclusive partnership with Sony and premium photography events company, The Creativity Hub.

As of January 1st 2022, all of The Creativity Hub’s unique UK & European photography workshops will offer guests the opportunity to get hands-on with the world’s most powerful and innovative LED lighting products including the Flagship Rotolight Titan and the recently announced Rotolight AEOS 2 and NEO 3.

As a leading organiser of unique fashion and editorial-focused photography events, The Creativity Hub delivers imaginative, stylised, social, and creative experiences for limited numbers of professional and serious enthusiast photographers, providing leading models, stunning costumes and incredible make-up artists. These themed events are adventurous and hosted in unique and exclusive locations designed to whisk guests away to places unknown, freezing motion and distilling spellbinding stories into a single frame.

The partnership, which kicks off with an incredible 1920s themed, ‘Roaring Twenties’ UK event, will take place at Knowle Hall near Birmingham; a venue that lends itself well to colour and constant lights, especially the stunning library room, the opulent ballroom and the period lounge. Running on both the 19th-20th March 2022 and 26th-27th March 2022. The event will invite guests to revel in the roaring twenties; the period where glitzy golden age glamour and vibrant parties were in vogue. With suave swing, glamorous getups and plenty of post-war opulence. It’s an event not to be missed.

The event will provide the perfect scenario for image-makers to push their creative skills to the limit and the opportunity to experience the unique creative possibilities provided by Rotolight’s best in class lighting technologies, Sony’s exceptional camera products and The Creativity Hub’s statement styling in an out-of-this-world location.

“We’re very excited about our new partnership with The Creativity Hub and Sony. Rotolight’s market-leading RGBWW LED lighting products provide endless creative possibilities, and combined with the amazing styling, organisation and imagination of The Creativity Hub’s notorious events and Sony’s exceptional cameras, it will undoubtedly be very special for photographers,” said Rotolight CEO, Rod Aaron Gammons. Continuing: “It’s the perfect partnership; we can’t wait to get our leading LED lights into creative’s hands to see what they produce from the extensive list of the upcoming list of unique events.” 

Join the official Sony team at this event, for a unique opportunity to get hands-on with the latest Sony cameras and lenses. Ideal for DSLR users who are looking to switch to Sony mirrorless cameras, as well as any existing Sony users who are considering an upgrade of their kit. Sony staff will be on hand to help attendees test the latest Sony gear including the Sony A7iv, and A1.  Exclusive Sony offers will be available on the day to attendees, including the opportunity to trade in against new Sony gear.

The day will be relaxed and attendees will have a unique opportunity to speak with Sony staff to get expert advice on gear as well as the chance to try out some exceptional cameras and lenses.

Naomi Lane, director, The Creativity Hub, said: “We’re delighted that The Creativity Hub will be working closely with Rotolight.  There is a wealth of knowledge within both organisations which, when combined enables us to showcase impactful concepts and visionary fashion with innovative and cutting-edge lighting products that sit at the forefront of our industry. The biggest challenge we face ahead of each event is ensuring that the project brief from the Creative Team is realised in an authentic and visually impressive and dynamic way whilst providing fantastic quality and innovation at an affordable price.  Working in partnership with Rotolight changes the game; we will be able to provide quality cinematic lighting with endless possibilities to ensure a premium look on all our customers’ images, consistently.”

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