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Red Digital Cinema announces it will be acquired by Nikon Corporation

Mar 7, 2024

In a landmark move, Red Digital Cinema (RED.com, LLC), is excited to announce it will be acquired by Nikon Corporation (Nikon). The agreement with Nikon, reached with Red’s founder Jim Jannard and president Jarred Land, signifies a new era of innovation and excellence in the professional filmmaking sector.

This strategic partnership brings together Nikon’s extensive history and expertise in product development, know-how in image processing, as well as optical technology and user interface, with Red’s revolutionary digital cinema cameras and award-winning technologies.

For over 17 years, Red has been at the forefront of digital cinema, introducing industry-defining products such as the original Red One 4K to the cutting-edge 8K V-Raptor X, all powered by Red’s proprietary Redcode Raw compression. Red’s contributions to the film industry earned a Scientific and Technical Academy Award, and their cameras have been used on Oscar-winning films. Red is the choice for numerous Hollywood productions and is celebrated by directors and cinematographers worldwide for its commitment to innovation and image quality optimised for the highest levels of filmmaking, documentaries, commercials and video production.

This acquisition marks a significant milestone for Nikon, melding its rich heritage in professional and consumer imaging with Red’s innovative prowess. Together, Nikon and Red are poised to redefine the professional digital cinema camera market, promising an exciting future of product development that will continue to push the boundaries of what is possible in film and video production.

Stay tuned for more updates as Nikon and Red embark on this exciting journey to shape the future of cinema technology.

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