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Planetworld and Bespoke Entertainment Solutions join forces to promote Ayrton in South Africa

Nov 10, 2023

Ayrton is excited to announce a new distribution partner for South Africa -Planetworld. Planetworld will be closely supported by current distributor, Bespoke Entertainment Solutions to ensure Ayrton’s current and prospective customers receive the very best in products, service and support.

Planetworld, already a well-established company in the consumer audio market, and familiar to the entertainment industry through its distribution of leading audio brands, recently launched its new Pro Division. The Planetworld Pro Team – formally Wild and Marr – is responsible for supplying both technical design and equipment into the Pro AV Systems and Live Entertainment markets. Ayrton will become the second major LED brand to strengthen its product portfolio, complementing its Leyard LED screen representation.

“The entire team at Planetworld and I are beyond excited to be adding Ayrton to our growing portfolio of world class brands. Ayrton’s rich history of producing class-leading lighting solutions combined with Planetworld’s distribution, marketing and sales capabilities gives us the ability to truly amplify experiences across the entertainment industry in Africa,” states Planetworld CEO, Maurice van Heerden.

Bespoke Entertainment Solutions, which has an outstanding knowledge of the South African entertainment market at grass roots level, and long-standing experience of the Ayrton product range through its technical director, Suren Lutchman, will provide support services to Planetworld in a partnership that ensures Ayrton’s opportunities are maximised across Sub-Saharan Africa.

It has been – and will continue to be – a great pleasure and an awesome experience working with the Ayrton team in establishing the brand in South Africa, especially post-Covid,” says Lutchman. “The partnership with Planetworld will be an exciting new endeavour and we look forward to working closely with the team to carry the Ayrton brand forward.”

“To combine Suren’s sure-fire competence in the field and his service expertise, with the incredible team and infrastructure offered by Planetworld is such an exciting prospect,” says Michael Althaus, Ayrton’s Global Sales Director. “Not only will the new partnership strengthen the Ayrton presence exponentially in the South African entertainment sector, but it also offers huge potential to the install vertical.”

The new distribution collaboration starts with immediate effect.

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