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Picture Shop expands short form colour grading services and unveils new logo and website

Feb 21, 2024

Picture Shop is expanding its footprint in Los Angeles for short form colour grading services for commercials, music videos and short films. Building upon the experience of its top-tier colourists, Picture Shop’s recent short form credits include includes spots for Skittles, Vans and Native, music videos for Jennifer Lopez and BTS, as well as Darren Aronofsky’s Postcard From Earth, the immersive, groundbreaking film created for the Sphere in Las Vegas.

“The talent at Picture Shop is without compare, versatile and experienced; they bring their unique perspective and skills to making every project a vibrant realisation of the creative vision of the filmmaker,” said Cara Sheppard, Picture Shop president. “Whether grading a feature film or a spot, they are invaluable collaborators.”

David Waters, Picture Shop managing director in Los Angeles, added, “There are unique demands for commercials and music videos, and having a dedicated team of colourists to meet those needs will only further benefit clients. We have seen an increase in requests for short form and are putting the structure around our services to accommodate the demand.”

In addition to the new short form team at the company’s facilities in Los Angeles, a dedicated commercials Picture Shop facility on the west side is currently being developed.

Picture Shop has also rolled out a new logo this week as part of a wider brand refresh, which includes an expanded website. The vibrant logo was designed to embrace the power of colour and the ever-evolving nature of filmmaking. The neon yellow speaks to the many exciting changes and global growth the company is experiencing.

In addition to its Los Angeles facilities, Picture Shop locations include New York, Toronto, and Vancouver with international locations in the UK that include London, Manchester, Bristol, Wales and Pinewood Studios.

Header Photo: A view of Darren Aronofsky’s Postcard From Earth inside The Sphere in Las Vegas. (Meg Meyer / Sphere Entertainment)

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