Reyes brings extensive experience in sales and business development, connections to creative community, strengthening company’s initiatives throughout Americas.
LEE Filters, a leading manufacturer of high-quality lighting gels and photographic filters and a member of the Panavision family of brands, has named Jeffrey A. Reyes to lead the company’s operations in the U.S. as general manager. Reyes will be based at LEE Filters’ U.S. office in Burbank, Calif.
“Jeffrey’s arrival further strengthens our presence in the U.S. market, which is a cornerstone of our business,” said LEE Filters managing director Paul Mason. “He will be instrumental in driving our continued growth in the region while working closely with our global team headquartered in the U.K. His track record as an innovative leader and his experience developing business in Latin America will also bolster our expanding efforts all throughout the Americas. Furthermore, his background in cinematography and extensive industry relationships with distributors and end users alike give him a thorough familiarity with LEE Filters’ products from both a sales and a creative perspective. We’re delighted to welcome him to the team.”
Reyes joins LEE Filters from equipment and expendables retailer Filmtools, where he served as sales manager for direct production and Latin America. He has also held key sales roles with Arri, ZGC, Band Pro and Samy’s Camera. Reyes is an associate member of the American Society of Cinematographers.
“Throughout my career, both creatively and commercially, LEE Filters has always represented the gold standard in filtration,” Reyes said. “I’m thrilled to be able to bring my skills and experience to this role, and I’m honoured to have the opportunity to make a difference with this innovative industry leader.
“LEE Filters’ place within the Panavision family opens even more opportunities because of our shared commitment to supporting the art and craft of making beautiful, consequential images,” Reyes continued. “At LEE Filters and across the entire Panavision group, we’re dedicated to providing image makers with the very best tools to help them tell their stories and realise their creative visions.”