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ESTA – Entertainment Services & Technology Association – partners with Netflix to increase workforce diversity

Apr 27, 2022

In partnership with Netflix, the Entertainment Services and Technology Association (ESTA) announced its Equitable Workplace Initiative (EWI) to create a pipeline for individuals from historically underrepresented groups into the motion picture and television industry. The programme aims to improve equity and diversity in the workforce, develop well-trained workers, and increase representation over time within rental company management.

Launching later this summer, EWI will provide grants to eligible members of the Production Equipment Rental Group (PERG) to cover costs for the first six months of employment for entry-level new hires. PERG members include professional rental companies from every media market sector, from large international brands to local boutique companies.

ESTA’s executive director, Erin Grabe, said, “We are thrilled Netflix has given ESTA the nod and provided the wherewithal to launch this exciting programme. The PERG task group has done excellent work, and the collaboration with the Netflix team has been seamless. We’re really looking forward to further developing this initiative.”

Rental companies that participate in the program will provide trainees with industry insight, educational opportunities, and mentorship to support participants, and spark a career. Applicants will be selected from within the entertainment industry, local community organisations, and colleges and universities.

The program is a part of Netflix’s Fund for Creative Equity and will be administered by ESTA with oversight by the PERG Council. For information on the EWI Program, please visit: Email may be directed to


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