The Cinematography World pavilion was a highlight at IBC in Amsterdam, drawing attention from filmmakers, directors of photography, and professionals from across the film and television industries.
The pavilion, which served as a hub for cinematographers, industry leaders, and technology innovators, attracted crowds and promoted many networking opportunities. Visitors were given the chance to explore the latest tools and techniques that are shaping the future of visual storytelling.
“We are thrilled with the response from the global cinematography community,” said Claire Saunders, Publisher of Cinematography World. “Our goal was to create a space where professionals could engage, share knowledge, and experience the latest advancements in the field—and we succeeded in doing just that.”
The pavilion showcased groundbreaking products and services from leading brands Rosco, Cineo Lighting, One Stop Cine, De Sisti, GyroMotion, Nestor, Cintek and Caldwell Lenses, giving visitors hands-on experiences with the latest gear used in high-end production.
“IBC is an integral part of our calendar and being part of the Cinematography World Pavilion is starting to feel like a community within the show, a family of amazing creative companies who share a passion for what we do. This year’s show was great for Rosco, our showpiece DMG LION took centre stage and allowed our partner dealers and valued customers to get hands on with our exciting new Fresnel fixture. Spending time with our friends from the industry is an added bonus and we look forward to doing it all again next year” commented Steve Ramos, Sales Director – EMEA, Rosco.
“This is the 3rd time I’ve taken part in the IBC and this edition was by far the most interesting. It was a real opportunity to share the CW pavilion stand with other European manufacturers, enabling us to create a good dynamic and exchange prospect contacts. We made some very interesting sales, and I’m very enthusiastic about what’s to come. We’ll be back next year!” said Mathieu Cauvin, President & Founder, Nestor.
“The IBC show in Amsterdam was filled with industry gaffers from all over the world. The Cinematography World booth provided a great opportunity to chat with vendors and technicians alike. We were thrilled to show off the features of the new 1000w hard light the Cineo R10” remarked Joseph Mendoza, VP of Sales for Cineo Lighting.
De Sisti UK reported having a very busy space within the CW Pavilion meeting customers old and new, with the added benefit of drawing visitors in due to the wealth of items and suppliers within the pavilion.
De Sisti showed its new 1200mm long Giotto cyclorama and back drop fixture together with its very popular Fresnel and softlight ranges with recent large orders from some of the UK soap productions.
“Thanks to all involved for organising the CW pavilion, providing a good presence and a proper atmosphere at the stand, no wonder our industry is so nice…it is all about people” said Nick Mobsby Managing Director of Desisti UK.
“It was a great experience collaborating with the Cinematography World team to create a space where clients attending the event could get hands-on with the Caldwell Chameleon lenses and our newly released lenses being used on international productions.
“A special thanks to the team for hosting such a great pavilion. We truly enjoyed working alongside our neighbours and the pavilion fostered a fantastic atmosphere that allowed us to connect with clients and industry colleagues.” said Will Bartleet, Director, Cintek.
The IBC Show continues to be one of the most influential events for the media and entertainment industry, and Cinematography World’s pavilion was a testament to the growth and importance of cinematography within this global community.
