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Ayrton appoints Rubicon AS as its new, exclusive distributor for Norway

Mar 8, 2023

Ayrton is excited to announce the appointment of Rubicon AS as its new exclusive distributor for Norway. The new agreement takes effect from 15 March 2023.

“The date coincides with the start of the LLB trade show in Oslo which will be a perfect occasion for us to present Ayrton fixtures to the Norwegian market and mark the start of our new distributorship,” says Rubicon CEO and founder, Petter Norby. 

Established in 1994, Rubicon began life as a rental company and quickly grew to include a sales division. “Like Caesar crossing the Rubicon, there was no turning back,” says Norby. In 2017 Rubicon decided to focus entirely on sales and is now among the most well-respected mid-sized companies in Norway. Rubicon will be responsible for the sales and installation of the full range of Ayrton fixtures.

“We have always focused on quality as our trade mark, which is what makes Ayrton the perfect match for us. We enjoyed a phenomenal growth last year and are aiming high, so we are very happy that Ayrton chose us as their Norwegian distributor. We are looking forward to the new world and partnership.”

“Appointing Rubicon as our exclusive distributor for Norway was an easy decision,” says Ayrton’s European sales director, Matt Hallard. “From the first meeting with Petter and his team it was clear our understanding of the opportunities for Ayrton were in alignment. There is great excitement in both our camps to see what we can achieve together, and with Rubicon’s pedigree I am confident it won’t take long to take effect.

“I’m looking forward to meeting our customers old and new at LLB and on my travels through Norway with the Rubicon team in the coming months.”

Rubicon AS will be showing Ayrton Cobra, Diablo and, in its European trade show premiere, Zonda 3 FX at LLB Expo (15-17 March) at Oslo’s largest venue, the Telenor Arena.

Rubicon AS can be contacted at:

Morteveien 6,
1481 Hagan

Tel: +47 63 84 66 10


Petter Norby, CEO
Tel: +47 9171 2521

Inge Eidem, Business Developer
Tel: +47 4140 9030

For more information on Ayrton and its full range of LED and laser sourced lighting fixtures, visit

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